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Media Release

January 22nd, 2021

Red Deer, Alberta – On Thursday January 21, the Central Alberta Child Advocacy Centre held its third One Day Challenge – an initiative to recognize the courageous children supported by the Centre by selling the same number of lottery ticket packages as children served. This year’s One Day Challenge number was large, with a goal of 1301 Ticket Packages, but thanks to the committed Alberta community, the CACAC achieved their goal!

One Day Challenge Goal: 1301 Ticket Packages for the 1301 Children and Youth we have supported.

Final Numbers: 1535 Ticket Packages!

Since the first email that went out about the One Day Challenge, over $65,000 was sold for the CACAC 50/50 Cash Lottery. Though a very successful day numbers wise, it was the reason behind the one-day event that was most important to the CACAC – and they were reminded of that throughout the day as personal stories and messages came in.

“We were optimistic about reaching our goal this year but knew that we had a long road ahead of us to get there. The morning of the Challenge we received a powerful message from a parent whose child was supported by the CACAC, letting us know how appreciative they were that we existed and that they would be buying a ticket package in honor of them. That message ignited a fire in all of us and was a driving force to achieve this goal for the kids. They are our why.” Alyssa Barthel, Director of Communications & Community Awareness

The CACAC received calls and online purchases from all over Alberta wanting to support the One Day Challenge; it was through true collaboration on all parts that the goal was achieved.

The CACAC would like to thank the volunteers who dedicated their entire day to helping achieve the goal. Thank you to the media partners who allowed the story of the One Day Challenge to go live on-air: Harvard Broadcasting (Kraze 101.3 & X100.7), JPBG (Big 105.5 & 106.7 Rewind Radio), Stingray (Real Country 95.5 & Z98.9), Goldenwest (Sunny 94).

A huge heartfelt thank you to the entire Alberta community who took the Challenge and purchased their 50/50 tickets in support. You truly have made a difference.

“Yesterday’s event was a remarkable display of community; everyone was so willing to help us reach our goal and stand up for the kids. At the end of the day, it’s going to be a great thing for someone to win this money – but we think the real winners are the thousands of children and youth who we will be able to support, all thanks to the generosity of our local community” Mark Jones, CEO

There’s still time! The CACAC 50/50 Cash Lottery Deadline is January 31st! Ticket Packages start at just $10 with jackpot growing daily! Hurry! Select ticket packages are already SOLD OUT! To enter online and for more information visit our lottery website: www.cacac5050.ca or call: 587-272-2233.


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